Digital Marketing Definitions – B

Digital marketing and thus the digital marketing terminology and digital marketing definitions are constantly changing.

This is a page of key digital marketing terms and definitions beginning with the letter B.

B Terms

B2B (Business-to-Business) – B2B is used to describe marketing for products and services whose main customers are other businesses and not private individuals (consumers). B2B marketing may use some of the same tools and tactics as those who directly market to individual consumers (B2C) but also some tools and tactics may differ.

B2B marketing segments strategy

B2B Content Marketing Segmentation Strategy

B2C (Business to Consumer) – B2C is used to describe marketing campaigns that promote products or services directly to individual consumers.

Backlinks – Incoming links to your website from another website.

Backlinks are still considered important in SEO, but only if coming from high quality sites; also called ‘inbound links’

Example of backlinks in the author/bio box and article

Example of backlinks in the author/bio box and article

Benchmarking –  A point of reference comparison or measurement on some set of standards or metrics, often used for comparison between similar organisations to yours or two different tactics in an activity.

Blogs – Writing informative, relevant articles and blog posts is perfect for adding content to your social media, but also a great way to drive people to your website. Posts of 500 words + helps push you up the rankings on Search Engines, because you are regularly updating the content on your site.

Body copy – The main text in a piece of content, which provides details, benefits, features or other necessary information; more detailed and longer than headlines or subheads. Can refer to text in a blog post, in a paid ad, in a flyer or any other text-based marketing piece.

Bounce Rate – Percentage of visitors to your website / web page who navigate away from that page after viewing only that page (you want as low a bounce rate as you can get) as this rate can massively affect your SERP position.

Branding – Developing a distinct and unique brand allows customers to recognise your business quickly, which is mightily important in the noise of your audience’s social media feeds. Aim to stand out from other businesses by adding a consistent colour scheme and tone of voice that conveys your business values and personality.

Brand Awareness – This is a measure of how many people know about your company and its products. In other words, how well-known you are.
Raising brand awareness is a key goal for many companies. It’s also one of the chief reasons they invest in digital marketing. Clients want agencies to make their brand a household name.

There are countless strategies to increase brand awareness. Most marketers use a combination of the above, plus any number of other tactics.

B-Roll – Film or video footage that is not part of the original or main script or shooting plan or doesn’t feature whomever is talking on-camera; often used to give context, sense of place or surroundings, actions, crowds or visual information while a narrator or voice-over gives additional info; b-rolls ‘shows, not tells’.Video marketing b-roll footage example from Wistia

Buffer – An easy to use social media automation platform allowing you to schedule your social media content across your platforms. The site allows you to have a free account to manage one Twitter, Facebook (page or profile), and LinkedIn account with up to 10 updates in your scheduler.

Byline – the ‘about the author’ information, often at the end of an article or blog post – especially on sites other than your own. Contains a link back to your website or a call-to-action link for readers. Also called a ‘bio box’, ‘author box’ or ‘resource box’.

example of an author or bio box

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This page is part of the A to Z of digital marketing series.