Digital Marketing Definitions – W

Digital marketing and thus the digital marketing terminology and digital marketing definitions are constantly changing.

This is a page of key digital marketing terms and definitions beginning with the letter W.

W Terms

Webinar – A learning or training experience conducted using web-based software and often with visuals, presentations, videos and audience interaction components. Some webinars show the speaker in addition to slides or visuals, some allow audience to be seen as well, some have forms of audience interaction. Often used for teaching, training, panel presentations or presenting new products or services in a demonstration. Can be offered free or paid as a form of marketing and lead generation, a premium offering to membership, or way to reach a wider audience.

Website – Your website is the place where people can learn about your business and having a good quality, responsive website makes it easier for people to contact you. You will want a lot of your marketing efforts to drive your audience to your site, to increase the likelihood of sales.

Whitepaper – Shorter than an e-book; well-written, researched paper, guide or report to address a problem and present solutions – often with the writer / organisations product or service featured as one of those solutions. May also present recent research and statistics in text and graphical form. Often seen in a business-to-business (B2B) marketing or sales scenario – as white papers can be technical, serious and slightly academic in tone.

Widget – Web term, a small piece of software built into site or interface to give additional, discrete function, personalisation or added content, particularly in sidebars or footers of content management systems like WordPress, Drupal, etc.; e.g. displays latest tweets, shows local weather, add an RSS feed.

Word of Mouth (WOM) – The act of sharing news, communications, recommendations or referrals of a product or service by informal oral or written communication, from a satisfied customer / client / user to a prospective user / customer of that brand / good / service.

woman tin can talking word of mouth marketing term

“Sharing is caring!” and good Word of Mouth marketing

Previous PageNext Page

This page is part of the A to Z of digital marketing series.