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Mike Armstrong Poem – How to Navigate the Wall…

How to Navigate the Wall! If you can’t get around the wall, don’t get upset and quit, Stay Strong and in Control. Work on a way that will fit! If you…

Mike Armstrong Poem – How to Navigate the Wall…
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FREE Business Advice on LinkedIn – #TheVoiceofSocialMedia

If you are in business and you are not using LinkedIn then you are seriously missing a trick and could be missing out on so much. However it’s also …

FREE Business Advice on LinkedIn – #TheVoiceofSocialMedia
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An Interview with Welsh Rugby Legend Shane Williams at Introbiz Expo in Nov 2019

For more about Introbiz or the Introbiz Expo please follow the links.

An Interview with Welsh Rugby Legend Shane Williams at Introbiz Expo in Nov 2019
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Tricks to make your broadband faster at home – and the ones that definitely won’t work

With more families staying at home at work and children not going to school because of the continuing pandemic, the speed of the Internet and mobile …

Tricks to make your broadband faster at home – and the ones that definitely won’t work

Business News Coronavirus News Positive Coronavirus News and Sports News from Mike Armstrong – See https://mikearmstrong.me/news

For Business Advice follow the link or visit one of our Blogs: Entrepreneur Zone | King of Marketing | The Voice of Social Media | Networking Grapevine | British Business News |

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Royal Mint changed Tac and making Covid-19 Visors for NHS – Positive Coronavirus News #PositiveCoronavirusNews

Credit: Royal Mint The Royal Mint has begun mass manufacturing medical visors to protect frontline NHS staff from coronavirus. Based in Llantrisant, …

Royal Mint changed Tac and making Covid-19 Visors for NHS – Positive Coronavirus News #PositiveCoronavirusNews

Business News Coronavirus News Positive Coronavirus News and Sports News from Mike Armstrong – See https://mikearmstrong.me/news

For Business Advice follow the link or visit one of our Blogs: Entrepreneur Zone | King of Marketing | The Voice of Social Media | Networking Grapevine | British Business News |

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FREE SUPPORT for Business Owners / Entrepreneurs or Home Workers…

Whilst the current climate is happening I am looking to offer FREE SUPPORT for people who are self isolating or struggling in Business! Hi Fellow …

FREE SUPPORT for Business Owners / Entrepreneurs or Home Workers…
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Wales Airshow in Swansea is cancelled due to the coronavirus pandemic

Swansea Council said it had not taken the decision lightly Wales Airshow in Swansea is cancelled due to the coronavirus pandemic For more Welsh …

Wales Airshow in Swansea is cancelled due to the coronavirus pandemic

Business News Coronavirus News and Sports News from Mike Armstrong – See https://mikearmstrong.me/news

For Business Advice follow the link or visit one of our Blogs: Entrepreneur Zone | King of Marketing | The Voice of Social Media | Networking Grapevine | British Business News |

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100’s of populer twitter hashtags…

100’s of populer twitter hashtags…
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Google’s 200+ Ranking Factors: The Complete List as of 2020 🌍💼📰

Interesting Article on Google Search Engine Ranking Factors as of 2020. Great read for those looking for SEO Tips are ways to improve their websites’ internet page rankings: You might already know that Google uses over 200 ranking factors in their search engine algorithm… But what are they? Well, you are in for a treat […]

Google’s 200+ Ranking Factors: The Complete List as of 2020 🌍💼📰
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The 10 Most Important SEO Tips You Need to Know 🌍📲📰

The 10 Most Important SEO Tips You Need to Know… A lot has changed in the world of search engine optimisation. However, certain fundamental principles remain unchanged.  For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the […]

The 10 Most Important SEO Tips You Need to Know 🌍📲📰
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Welsh Property News – Cardiff & Wales Rental values over the last 12 months…

Welsh Property News – Cardiff & Wales Rental values over the last 12 months…

Over the last 12 months, the average rent achieved for properties let in Cardiff was £755 per month.

This is a +4% change on the previous 12 month period.

52% of properties let in the past 12 months were flats, achieving an average rental value of £691 per month.

— Read on mikearmstrong.me/cardiff-wales-rental-values-over-the-last-12-months/

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Promote your Welsh Business Event in the Business Wales Events Finder – Event organiser application form

EVENT ORGANISER APPLICATION FORM

If you have not registered with us before, and would like to promote your events via the Business Events Finder directory, please complete the form below. Once this form has been submitted we will then contact you and you will then be asked to provide additional supporting information.

Fields marked with * are required.

Organisation details

— Read more on wales.business-events.org.uk/organiserapplicationform

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Business Franchise Opportunities with Introbiz…

Business Franchise Opportunities with Introbiz…

Introbiz have worked hard for the last 10 years, connecting businesses, building trust and hosting unique business events across the country.

They have major plans to expand even further, so are now offering successful franchise operators the opportunity to launch Introbiz across the country.

You’ll be providing simple and effective ongoing advice for your mutual benefit, whilst creating long-lasting, beneficial business relationships.

Introbiz is Wales’ leading independent business network and with hundreds of members from a range of industries, thousands of business associations and who have worked with some of the world’s leading brands and entrepreneurs.

They have worked with Richard Branson, Lord Alan Sugar, Grant Cardone, Sharon Lechter, Dr. John Demartini and many more. As well as being the founders of Wales’ biggest business Expo, mini exhibitions and conferences, Introbiz have been invited to host events in Spain, France, America, Bahamas, Sweden, and Ireland.

Due to their extensive network and experience, they have already secured franchisees for West Wales and Sweden.

Armed with their extensive knowledge, advice and support, franchisees will join the team behind Wales’ leading business network, to bring some of the world’s leading brands to connect with each other.

Franchisees can benefit from ongoing training and support, the licence to promote Introbiz intellectual property and marketing advice and guidance.

To find out more about how you can become an Introbiz franchisee and how you can access 30 other networks around the world, you can send your CV to maconsultancy1@gmail.com or call Mike on 07960872549 (or contact them direct mentioning that you seen a Mike Armstrong or MA Consultancy Ad).

— Read on mikearmstrong.me/business-franchise-opportunities-with-introbiz/

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Morning Quote – #MikeArmstrongQuotes

Morning Quote – #MikeArmstrongQuotes

Morning Quote – #MikeArmstrongQuotes


— Read on mikearmstrong.me/morning-quote-mikearmstrongquotes/

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Excellent Peak Performance Business Event in Cardiff & Networking Opportunity…

Excellent Peak Performance Business Event in Cardiff & Networking Opportunity…

If you want to learn how to achieve peak performance and business excellence, network and connect with local businesses, showcase your products and services, and listen to some great talks from industry experts, then this is an excellent Business Event in Cardiff for you!

Start your morning off with BREAKFAST and a chance to network with our exhibitors.

Follow this by being inspired by our great speakers.

Enjoy plenty of free parking on site.

BUSINESS EVENT SPEAKERS INCLUDE:

Teamwork makes the dream work. Really? An insight into high performing teams – Kerry Chown from Cobalt HR

Vision and Mission value alignment. Aligning the team to the North Star – Nicola Rylett-Jones from The Nicola Rylett Group

How do you connect with your customers? – Mel Evans from Insight6

Enjoy all of this for just £16.76 and exhibit from just £65.

You can sign up to either option via Eventbrite online, via the link.
— Read on mikearmstrong.me/excellent-peak-performance-business-event-in-cardiff-networking-opportunity/

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16 Top Blogging Tips from 16 Top Blogging Experts…

I’ve heard blogging referred to a couple of times recently as a mixture between an art and a science. If this is true (and I think it is), there’s no ‘right way’ to approach blogging if you want to be successful. There are plenty of people who’ve done a great job of it though, and I thought it would be useful to learn from them.

These 16 bloggers shared one important tip each for blogging beginners. No doubt, even if you’re not a beginner these tips will probably prove to be useful.

” style=”max-width: 100%; display: block !important”>blogging advice - dave_larson1. Get ideas from your audience

Create blog posts that answer the most interesting questions from people you engage with on social media.

Dave Larson, founder of @tweetsmarter

This can be a great way to gather ideas of what topics people would most like to read about, which will help your blog grow! One of the best ways I’ve seen this in action is through blog comments or Tweets. In one example, here on FastCompany a lot of people requested a post that features more women entrepreneurs:

” style=”max-width: 100%; display: block !important”>blogging advice - screenshot

Now, a few weeks later adding such an article where just women contributed and built great businesses was a big hit:

” style=”max-width: 100%; display: block !important”>blogging advice - fastco screenshot

 

” style=”max-width: 100%; display: block !important”>blogging advice - brian-clark2. Understand your audience

Understand your audience better than they understand themselves. It takes a lot of upfront research, and often means being a member of the very tribe you’re trying to lead – but it pays off.

Brian Clark, founder and CEO, Copyblogger

Understanding your audience better means you’ll have a better idea of what blog content will resonate with them, which is a good start when you get to writing blog posts.

A great technique for doing this is to simply ask your readers first on Twitter, Facebook or LinkedIn with an engaging quote. If people respond well to it, than this is probably a great topic to write about. An example for this comes from Andrew Chen who famously “tests” his blogpost ideas on Twitter first.

And so does Joel here at Buffer. Take this example from a recent Twitter post of his, where he simply tweeted one quote to see how well people liked a topic before he blogged about it:

” style=”max-width: 100%; display: block !important”>blogging advice - tweet

 

” style=”max-width: 100%; display: block !important”>blogging advice - Adii-Pienaar3. Write for yourself first

Write for yourself first & foremost. Ignore the fact that anyone else will read what you write; just focus on your thoughts, ideas, opinions and figure out how to put those into words. Write it and they will come.

Adii Pienaar, founder of PublicBeta

Adii’s experience in writing for himself firstly has made a difference to his blog in ways he didn’t expect:

Yes, since I’ve been writing for myself, I’ve found that I write more and I publish more often. I think though that the main reason for that is that I don’t decide whether to publishing something based on the traction / reception that the post will receive within my audience; instead if I want to publish something, I do so. For myself.

 

” style=”max-width: 100%; display: block !important”>blogging advice - kristi-hines4. Build your email list

Start building your email list from day one. Even if you don’t plan on selling anything, having an email list allows you to promote your new content to your audience directly without worrying about search rankings, Facebook EdgeRank, or other online roadblocks in communications.

Kristi Hines, freelance writer and professional blogger

When you’re asking readers to sign up for your email list, you might want to try experimenting with different language. Willy Franzen found that his subscription rate jumped 254% higherwhen he changed his call-to-action from “subscribe by email” to “get jobs by email”:

” style=”max-width: 100%; display: block !important”>blogging advice - subscription rate

Using this phrase more clearly tells Willy’s readers what they’re signing up for, which clearly worked well!

 

” style=”max-width: 100%; display: block !important”>blogging advice - darren_rowse5. Love your existing readers

Love the readers you already have. A lot of bloggers get quite obsessed with finding new readers – to the point that they ignore the ones they already have. Yes – do try to find new readers but spend time each day showing your current readers that you value them too and you’ll find that they will help you grow your blog.

Darren Rowse, founder of ProBlogger

Focusing on your readers is a great way to get to know them better (see tip #2). I love the way Daniel Burstein describesblog readers’ expectations of you as a blogger:

A blog is really two things. One, simply a piece of technology, a platform. But, two, it is a promise in the minds of most readers, who expect that the blog should have actual content with some elements of value that is hyper-targeted to their needs. Much like with a newspaper. Readers don’t just look at a newspaper as newsprint that is delivered on their driveway every morning. They look at it as valuable information about their city, where they live, and the things that they do.

 

” style=”max-width: 100%; display: block !important”>blogging advice - nate_kontny6. Focus on building an amazing call-to-action

I screwed up for years. I’d blog and blog. Some of my posts were doing very well on places like Hacker News, but I had such hard time getting return visitors. And very few people bothered to follow me on Twitter.

Don’t rely on people to do the work to find your Twitter account. Don’t rely on them to do the work to find your details in a sidebar. People are blind to sidebars. Thanks banner ads!

Finish your blog post with some kind of call to action to signup for an email list or follow you on Twitter. When I started doing this, I immediately increased my Twitter followers by 335% in the first 7 days.

Nate Kontny, founder of Draft

Nate uses a simple call-to-action on his blog now, that looks like this:

” style=”max-width: 100%; display: block !important”>blogging advice - nate screenshot

This particular technique we’ve also tested here on the Buffer blog and found it to work amazingly well to bring attention to other blog posts we’ve written, like this:

” style=”max-width: 100%; display: block !important”>blogging advice - buffer ss2

or to Buffer product features, like this:

” style=”max-width: 100%; display: block !important”>blogging advice - buffer ss

 

” style=”max-width: 100%; display: block !important”>blogging advice - jeff_bullas

7. Give stuff away

Give away free content that adds value to people’s lives “until it hurts” and they will love you and become loyal fans.

Jeff Bullas, blogger and author of Blogging the Smart Way

A great example of this is the research done by Incentivibe, who found that adding a giveaway contest pop-up to the bottom-right of their website led to 125% more email subscribers.

” style=”max-width: 100%; display: block !important”>blogging advice - contest

 

” style=”max-width: 100%; display: block !important”>blogging advice - neil patel8. Be consistent

Consistency is one of the most important things that bloggers tend to forget. It’s much easier to lose your traffic than it is to build it up, so make sure you consistently blog.

Neil Patel, founder of KISSmetrics

A study by Hubspot showed that consistent blogging actually leads to higher subscriber growth rates:

Over a two-month span, businesses that published blog entries on a regular basis (more than once a week) added subscribers over twice as fast as those companies that added content once a month.

” style=”max-width: 100%; display: block !important”>blogging advice - subscriber growth

 

” style=”max-width: 100%; display: block !important”>blogging advice - jay_baer9. Give away your knowledge

Don’t be afraid to showcase what you know. Too many bloggers hold back the good stuff out of fear of giving away the “secret sauce.” There is no secret sauce in a world where everyone has high speed Internet access at all times. Today, you want to give away information snacks to sell knowledge meals.

Jay Baer, author of Youtility

Jay’s advice is to share the knowledge you have, rather than keeping it tucked away for a rainy day. Chris Guillebeau follows this advice by offering two free, downloadable PDFs to his readers. Chris also does what Jay calls giving away “information snacks to sell knowledge meals.” On both of the free PDF download pages, Chris markets his book on the right-hand side.

” style=”max-width: 100%; display: block !important”>blogging advice - cg

 

” style=”max-width: 100%; display: block !important”>blogging advice - chris_pirillo10. Be true to your voice

Stay true to yourself and your voice. People don’t care to follow sites so much as they care to follow people.

Chris Pirillo, founder and CEO, LockerGnome

Another blogger who advocates the importance of the writer’s voice is Jeff Goins. He says that your voice is the most important, yet over-looked part of blogging:

Writing isn’t about picking the right topic; it’s about finding the right voice. What matters, what readers really resonate with, isn’t so much what you say, but how.

” style=”max-width: 100%; display: block !important”>blogging advice - rand_fishkin11. Give it time – This is why

Plan to invest in blogging for a long time before you see a return. The web is a big, noisy place and unless you’re willing to invest more over a greater period of time than others, you’ll find success nearly impossible. If you’re seeking short-term ROI, or a quick path to recognition, blogging is the wrong path. But if you can stick it out for years without results and constantly learn, iterate, and improve, you can achieve something remarkable.

Rand Fishkin, CEO of Moz

Rand shared these great images with us from his wife’s travel blog, Everywhereist, which shows just how long it can take to see a return on your efforts:

” style=”max-width: 100%; display: block !important”>

” style=”max-width: 100%; display: block !important”>

 

” style=”max-width: 100%; display: block !important”>blogging advice - james-clear12. Give your email list priority

If you’re blogging to create a business, a movement, or to support a cause, then you need to build an email list. It’s not an option. I don’t even consider my blog to be my community, my email list is my community. Caring about these people, writing for them, and delivering value to them should be your number one goal.

James Clear, entrepreneur, weightlifter and travel photographer

When the New York Public Libraryfocused on growing email subscription rates, this simple home page design with information about what readers could expect to receive boosted numbers by 52.8% over a more complicated version with less information about the actual newsletter:

” style=”max-width: 100%; display: block !important”>blogging advice - nypl

 

” style=”max-width: 100%; display: block !important”>blogging advice - dave_kerpen13. Write catchy headlines

No matter how great your content is, it won’t matter unless you have an amazing headline. People have a split second to decide if they should click on your post, and your headline will make them decide. The headline is also essential in making it easy and desirable for people to share your post. Keep your headlines SPUB: simple, powerful, useful and bold.

Dave Kerpen, author and CEO of Likeable Local

Something we do at Buffer is to test several different headlines for each of our blog posts to determine which ones works best. Here’s an example of what that might look like:

” style=”max-width: 100%; display: block !important”>blogging advice - headlines

You can read more about this particular approach in more depth here: A scientific guide to writing great headlines on Twitter, Facebook and your Blog

 

” style=”max-width: 100%; display: block !important”>blogging advice - aaron-lee14. Be Yourself

There isn’t one specific set of rules to be successful in blogging. When I started blogging, I had the opportunity to learn from experienced and successful bloggers in the industry. One of the best lessons I’ve learned from them is to simply be me. I didn’t have to be too “professional” or use “big words” to impress others. I had to simply be me.

By being me, I enjoyed writing and the process more. It had me writing more than I usually would too. If you look at the the most successful writers like Seth Godin and Chris Brogan you’ll notice that they are different and unique in their own ways.

Aaron Lee, social media manager, entrepreneur and blogger

Moz CEO Rand Fishkin agrees that telling your company’s story is important, as opposed to following a formula for successful blogging:

Emotion and storytelling have been part of how we communicate with each other and inspire action for thousands of years.

 

” style=”max-width: 100%; display: block !important”>blogging advice - derek_sivers15. Keep it short

Biggest lesson I learned in my past year of blogging. Keep it in the 1–2 minutes read-time length.

Derek Sivers, founder of Wood Egg

Working out the best length for your blog posts can be tricky. You generally need about 300 words minimum to get indexed by search engines, but otherwise the length of your post is up to what you think feels best.

Derek Sivers noticed recently that his shorter posts were much better received by readers and seemed to be shared more, unlike his longer posts:

When I’ve written articles that were too long or had too many ideas, they didn’t get much of a reaction.

When I read books, I often feel bad for the brilliant idea buried on page 217. Who will hear it?

Stop the orchestra. Solo that motif. Repeat it. Let the other instruments build upon it.

The web is such a great way to do this.

Present a single idea, one at a time, and let others build upon it.

According to this Chartbeat graph below, many visitors to your site won’t bother scrolling, and most visitors won’t read more than about 60% of what you’ve written. Keeping it short and sharp then, could be worthwhile.

” style=”max-width: 100%; display: block !important”>blogging advice - chartbeat graph

If you’re looking for a general guide to blog post length, Joe Pulizzi’s blog post, “A blog post is like a miniskirt” might be useful:

A blog post is like a miniskirt.

It has to be short enough to be interesting, but long enough to cover the subject.

 

” style=”max-width: 100%; display: block !important”>blogging advice - gregory_ciotti16. Make it worth referencing – here is how:

One thing I always try to keep in mind before publishing a post is would anyone want to “cite” this for any reason? Just like interesting research is great because it leaves you with a fascinating finding or an idea, I like for my posts to be the same. That doesn’t mean relying on research, but simply making sure each post has an original lesson or actionable item, making it “citable” on the web.

Gregory Ciotti, marketing strategist at Help Scout

Our very own Buffer co-founder Leo has written about a similar thing before:

When writing a post, I get into a mindset to answer just this 1 question with a Yes: “Would anyone email this article to a friend?”

It’s an extremely simple proposition. Yet, it has changed my writing completely. If I put myself into a reader’s head going through a post and seeing whether someone will say “Oh, this is interesting, John will really like this”, then I go ahead and publish it. It’s almost like an invisible threshold to pass. I need to improve the post until this level is reached. I will iterate, find more research, get more examples, until I can truly imagine this happening.

I’m sure there are lots more great tips out there about building a blog. What’s your favorite?

Image credits: David G. Larson, Copyblogger, The WordPress Podcast, Party Biz Connect, Darren Rowse, Nate Kontny, Jeff Bullas, FounderTips, Social Media Examiner, Chris Pirillo, LinkJuice, James Clear, Dave Kerpen, Joshua Titsworth, Derek Sivers, Unbounce

For more see:

https://buffer.com/resources/blogging-advice-for-beginners-from-16-experts/amp

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Find Things to do in Cardiff on the Things to do in Cardiff Directory Website 🏴󠁧󠁢󠁷󠁬󠁳󠁿

Find Things to do in Cardiff on the Things to do in Cardiff Directory Website 🏴󠁧󠁢󠁷󠁬󠁳󠁿

Find Things to do in Cardiff on the Things to do in Cardiff Directory Website 🏴󠁧󠁢󠁷󠁬󠁳󠁿

— Read more on mikearmstrong.me/find-things-to-do-in-cardiff-on-the-things-to-do-in-cardiff-directory-website/

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What’s On Wales – Events Coming up at ICC Wales 📅🏴󠁧󠁢󠁷󠁬󠁳󠁿

What’s On Wales – Events Coming up at ICC Wales 📅🏴󠁧󠁢󠁷󠁬󠁳󠁿

What’s On Wales – Events Coming up at ICC Wales 📅🏴󠁧󠁢󠁷󠁬󠁳󠁿📰

— Read on mikearmstrong.me/whats-on-wales-events-coming-up-at-icc-wales/

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Join Roberto Carlos in Madrid with Introbiz for El Clasico 🇧🇷🇪🇸⚽️✈️

Want to join #Introbiz with Brazilian WorldCup winner footballer Roberto Carlos Real Madrid vs Barcelona at the Bernabeu Stadium in Madrid, Spain on Sunday 1st March..

Limited tickets are available see further information here.. Introbiz Host Event At Real Madrid

#IntrobizGlobalNetworking #Football

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Be a Part of El Classico — Real Madrid v Barcelona – March 2020 game in Spain with Introbiz & Legend Experiences ⚽️ 🇪🇸

Be a Part of El Classico — Real Madrid v Barcelona – March 2020 game in Spain with Introbiz & Legend Experiences ⚽️ 🇪🇸

Be a Part of El Classico — Real Madrid v Barcelona – March 2020 game in Spain with Introbiz & Legend Experiences ⚽️ 🇪🇸

— Read more on mikearmstrong.me/be-a-part-of-el-classico-real-madrid-v-barcelona-march-2020-game-in-spain-with-introbiz-legend-experiences/

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Interesting Article on Influencer Marketing 🖥 💼📱

Interesting Article on Influencer Marketing 🖥 💼📱

Interesting Article on Influencer Marketing 🖥 💼📱

— Read more on mikearmstrong.me/interesting-article-on-influencer-marketing/

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Google Maps Logo Updated for 15th Birthday!…

[Click here to view the video in this article]

Left: New Logo | Right: Old Logo

Google Maps is getting a design overhaul in celebration of its 15th birthday.

The app icon is getting a new look that resembles a pin. Previously, the logo took on the form of a map.

According to Google’s blog post, the redesign will put greater emphasis on discovery and recommendations along with three new tabs at the bottom of the screen that read ‘Saved’, ‘Contribute’ and ‘Updates’.

The ‘Saved’ button includes bookmarks of places you have gone to or wish to visit. The ‘Contribute’ tab encourage users to share reviews and photos and help update details of businesses and locations that could aid other customers, while the ‘Updates’ button provides information about “trending” or “must-see spots.”

Google Maps will also introduce transit information that lets you know how crowded public transportation services might currently be.

The refreshed app will roll out across iOS and Android devices on Thursday.

Can’t remember the name of that amazing coffee shop from your last trip?

With Timeline, you can rediscover all the places you went – and create a list of your favorites. Available now on iOS. 🕔 pic.twitter.com/LtOMPN8oOT

— #GoogleMaps15 🎈 (@googlemaps) February 5, 2020

We’re celebrating our 15th birthday with a fresh look.

A new icon and everything you need at your fingertips with five helpful tabs, rolling out starting today on Android and iOS. https://t.co/EE3dTV5Vno #GoogleMaps15 pic.twitter.com/5WzgeEuv04

— #GoogleMaps15 🎈 (@googlemaps) February 6, 2020

[via Google, opening image via Google] http://www.designtaxi.com/news/408523/Google-Maps-Drops-The-Map-In-Colorful-Logo-Makeover-For-15th-Birthday/

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About Marketing Wales

Marketing Wales is a Welsh Marketing Agency providing Web Marketing Wales Services that include Marketing Consultancy, Marketing Training & Marketing Services, especially Digital Marketing Consultancy, Digital Marketing Training & Digital Marketing Services.

The Marketing Wales Website and Wales Blogs is run by Sales & Marketing & Business Growth Consultant Mike Armstrong and his Sales & Marketing Consultancy Business MA Consultancy, part of the MA Group of Businesses.

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Interesting Pinterest Article from Buffer…

Did you know:

Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions. 

Talk about buying power!

Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on the content they’ve seen from brands on Pinterest. 

Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the world’s largest visual discovery platform.

And there are a lot of opportunities for brands.

We had a chance to chat with the team over at Pinterest about some of their best practices for brands looking to increase sales. We’re excited to share those lessons with you!

Here’s what we learned…


 

How people are using Pinterest

According to one survey, “47 percent of social media users saw Pinterest as the platform for discovering and shopping for products—more than three times higher than those who cited Facebook or Instagram.” 

Seventy-seven percent of weekly Pinners have also discovered a new brand or product on Pinterest, and according to Pinterest, “people actually want to see content from brands while they’re on the platform–78 percent say it’s useful.”

Pinterest might not immediately come to mind as a platform to invest in for many brands, but it should. 

Pinterest lives in a unique space on the internet where users are discovering content related to themselves and their aspirations rather than focusing on others, and this has turned it into a powerful platform for users to make purchasing decisions and discover new brands and products. 

Clearly, Pinterest is not one to be ignored when it comes to your marketing strategy. Here’s how you can use the platform to drive sales. 

How to leverage Pinterest for sales: 5 tips from the Pinterest team

There are some really simple ways that you can start leveraging Pinterest to reach new audiences and optimize your pins and profile for sales. Some of these tips might be easy to implement immediately while others might play into later strategies, let’s dive in! 

1. Brand your pins 

A whopping 97 percent of top searches on Pinterest are unbranded, according to the Pinterest team. For brands, this presents an opportunity to stand out and gain brand recognition through the platform. 

Pinterest recommends adding a small logo in one of the four corners of your pin, this can be done really easily in a tool like Canva. You can play around with the design, of course, and add your logo wherever it feels best. In this example from Quip, they went with top centered to fit with the rest of the text on their image. 

2. Create mobile-first content 

As with most sites, mobile is extremely important on Pinterest. Eighty-five percent of Pinners are using the mobile app, so it’s important that your content appeals to them while they’re on their phones and appears properly in their feeds. If you’re linking back to your own content, it’s also important that the page that you’re sending users to is mobile friendly as well. 

A tip from Pinterest here is to tailor your font size to phone rendering to make sure your fonts are legible on small screens and to design for a vertical aspect ratio. The ideal dimensions are 600 pixels x 900 pixels. 

3. Create a similar look and feel 

Have you ever clicked on a beautiful image on Pinterest only to be taken to a website that looks nothing like the pin? I have, and it left me really confused.

According to Pinterest, the best practice is to make sure your pins and your website have a similar look and feel, and that doing this pays off. In an analysis from Pinterest, they found that “Pins that went to landing pages with similar imagery had a 13 percent higher online sales lift.”

This example from Ettitude is really great. The pin they are sharing fits seamlessly in a lot of home decor and design tags on Pinterest. 

And although their website uses different photos, it still has a similar feel to the pin.

4. Time your campaigns 

A big element to social media marketing and campaigns is timing. When are people online and when are people talking about the things you want to talk about? 

Luckily in the case of Pinterest, they release annual ‘Seasonal Insights,’ which helps take away some of the guesswork. A report that contains more than a dozen specific moments that take place throughout the year. 

For example, their 2019 reportshared that users start sharing holiday content in June all the way through December and that content related to the Summer starts getting pinned at the beginning of February. 
They also have monthly trends reports. Here’s their latest for December 2019 trends on Pinterest, it shares specific trends like the search term ‘peach green tea’ is up 320 percent YoY! 

These are great free resources that you can leverage to start timing seasonal campaigns around when people are starting to make specific seasonal purchasing decisions. I would never have thought that people start looking at holiday content in June but that’s super-specific information that can go a long way to help with timely campaigns. 

5. Set up your shop 

One of the main ways for Pinterest to help generate sales is for the products you are selling to be easily available through Pinterest. Luckily, the platform makes this really easy for brands to set up and feature prominently on their profiles. 

Every Business profile on Pinterest has the ability for users to create a “shop” tab. 

The shop tab is just what it sounds like, a place where users can go to see all of the products your brand is selling. On the flip side, brands can leverage that tab to share pins that link directly to their sales pages for the specific product. 

Pinterest makes this whole process quite easy, they even have a method for importing new products through Pinterest Catalogs. All you have to do is have your data source approvedand then as you add new products to your website, they get automagically added to Pinterest as well. 


We hope this guide helps you get started with or double down on your efforts with Pinterest. Let us know about your experience with Pinterest in the comments! 

If you want even more Pinterest resources, the Pinterest team has created a free Pinterest Academy with tons of lessons in there. 

For more on Pinterest and Buffer or for more Buffer Articles please follow the link.

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13 of the Best Newsletters You’ll Want to Subscribe to in 2020

A look at some of the very best newsletters full of marketing, social media, and tech news that will keep you informed and entertained.
— Read on buffer.com/resources/best-newsletters