The very nature of SEO is such that it keeps on changing.

It can be challenging for marketers to keep up with the emerging trends and techniques of SEO. 

However, you can’t ignore them given how crucial SEO is for every marketing strategy. 

SEO helps you increase the organic traffic to your website and boosts your conversions. It helps to build your reputation and the credibility of your brand. 

So it’s important to keep track of the latest trends in SEO because they will directly impact your website’s ranking on search engines.

This post discusses five game-changing SEO trends that will dominate 2019. Let’s take a look.

1. Voice Search

Every day, Google processes 3.5 billion searches and one-third of them are voice searches. The introduction of advanced voice technologies has increased the use of voice searches. 

According to Google, 72% of people who have voice-activated speakers have reported that they use these devices in their daily lives.

Virtual voice-driven assistants like Alexa, Cortana, Google Assistant, and Siri are very popular today. 

The upgraded versions of these devices have the capacity to understand human speech as well. 25% of people between the ages of 16 and 24 use voice searches on their mobile devices.

ComScore says that by 2020, 50% of all searches will come from voice searches. If you incorporate voice search into your web pages, then your web pages are likely to pop up in Google’s answer box. And that can increase the visibility of your website.

You need to use the right keywords when you make your website voice-search-friendly. You need to create long-tail keywords and include more conversational phrases.

2. Artificial Intelligence

Artificial Intelligence or AI is a real game changer and carries huge potential for marketers to grow their business. 

According to Adobe, only 15% of companies are currently using AI. And 31% of companies plan to use it in the coming year.

AI carries the capability to compute huge data and provide insights into business issues. 

This enables marketers to send the right messages to the right users at the right times and places. 

It also increases the efficiency of your campaigns as you can target more specific audiences.

One of the most common and widely used forms of AI is chatbots. Chatbots help marketers improve their customer service. They are quick, take relevant requests, and give relevant answers.

They also offer customized responses to your customers. Chatbots can collect huge data and information, which you can use later on to strengthen your marketing strategies. So you need to optimize for AI to up your SEO game.

3. Presence on Social Media

You might be wondering how social media can impact SEO. Googletreats Facebook or Twitter as web pages and not as a ranking factors for your website. But there is a correlation between social media and ranking positions.

You need to proactively reach out to more people in order to promote your brand. And social media can help you reach them and let them know about your brand.

If your followers like the content you post on social media, they may want to learn more about you. And the strong performance of your social media content may eventually encourage them to visit your website.

This is an effective way to build an audience and to build your social media presence. It also increases your brand’s visibility and awareness. 

This increase the chances of people visiting your website and it positively impacts your SEO through an increase in organic traffic.

So, you need to optimize your social media accounts. This will have a long-term, positive impact on your SEO.

4. Mobile-Friendly Websites

The number of mobile searches is increasing at an incredible pace. This is mainly due to the increase in the number of mobile devices and better access to the internet. 

By 2019, it’s predicted that the number of global mobile users will surpass the 5 billion mark.

Here are a few crucial statistics to understand the importance of mobile devices to boost SEO strategies:

• 69% of people between the ages of 18 and 39 use mobile devices to search for products to make their purchasing decision.
• Among the top B2B companies, mobile devices generate over 40%of the revenue on average.
• In the case of Google, mobile devices generate 86.30% of search traffic.

You can easily lose out if you don’t have a mobile-friendly website for your business. 

So you need to make sure that you create a mobile responsive website. It will enable your website to adapt to any mobile screen size. 

With Google’s mobile-friendly test tool, you can test if your website is mobile-friendly or not. 

It will also give you recommendations and guide you further to improve your website for mobile devices.

5. Focus on User Experience (UX)

User experience (UX) has a major impact on the performance of your website’s ranking on search engines. 

In their new guidelines, Google has made it very clear that web pages should be primarily created for users.

You need to consider your potential users and their needs to create a great webpage and provide a great experience. 

The behavior of a user on your website will impact the search engine’s understanding of your website’s credibility.

So, you need to create an easy-to-navigate website. And ensure that your users can quickly and easily move from one page to another. 

Users should always be the focus for UX as well as for SEO. You need to aim for user satisfaction.

Regardless of optimization or design, you need to create content which is useful, engaging, and relevant. You can also add relevant visuals to your content to increase the readability.

Over To You

As mentioned in the beginning of the post, you cannot ignore SEO. All you can do is keep yourself and your team updated about the latest trends. 

To be at the top of your SEO game, you need to make your website more responsive and mobile-friendly.

You also need to strengthen your social media presence and make your web pages voice search friendly. 

And always focus on the quality of your content – without it, your SEO strategies will fall flat. 

Do you know any other game-changing SEO trends that will dominate in 2019? If so, feel free to share your thoughts in the comments.